About Us

The journey of InEthnic began in the year 2012 with the opening of our first wholesale and retail outlet in Surat, India. After the success of this store, InEthnic launched its online store in 2023, never looking back since then. Today, it is the world's preferred choice for Indian Ethnic Fashion and sets new standards of customer delight every day.

InEthnic is a trendsetter in the online world of high-quality Designer Sarees, Lehengas, Gowns, Kurtis and Salwar Kameez for the modern women. We are the name you can trust for all your Indian fashion needs.

So whether you are based in any of the Indian metro cities or are an NRI based in USA, UK, Canada, Australia or any other country, you can now shop for our exhaustive range from anywhere on the globe!
Our best-selling range includes wedding sarees, designer salwar suits, bridal lehenga cholis, gowns and kurtis to match your tastes and preferences.

At InEthnic, we feel strongly about bridging the gap between buyers and sellers and are committed to offering a wholesome shopping experience to our customers. We aim to make exceptional-quality, affordable fashion available to one and all.

We take our commitment to quality seriously. Each piece of Salwari apparel goes through stringent quality checks before they leave our premises, eliminating the need for returns due to quality issues. You won’t find any substandard item or look-alikes on our website, unlike other e-commerce stores.
Our in-house design team keeps a finger on the pulse of the market and consistently designs fashionable and trendy ethnic wear styles for you. Right from designing and fabric selection to stitching and quality control, every process is handled in-house under vigilant eyes.

Our customization stitching service offer you ensuring tailored perfection in the fit, styling & adornment.

We are a one-stop webshop offering the widest variety of authentic and trendy ethnic fashion. Our online platform offers it all - sarees, salwar kameez, lehengas, contemporary Indo Westerns with an exquisite collection of accessories.

To provide our customers a truly international online shopping experience, we guarantee superior quality and craftsmanship through our range, supported by swift and secure processes right from purchase to product delivery and beyond.

We envisage ourselves as the best online shopping experience for customers worldwide, providing rich Indian artistry through truly international fashion statements. The aim is to source the best of Indian Ethnic Fashion and spread its magic.

Visit our online store now to check out our exclusive designs!